VSCOgirl is a social media trend that romanticizes a carefree beachy lifestyle and emphasizes sustainability. The term originates from VSCO, a popular photo editing app known for its film-like filters that create a laid-back vibe.
VSCO was founded in 2011 by Joel Flory and Greg Lutze in Oakland, California.
The VSCOgirl trend emerged on social media platforms in 2019, featuring young women who embraced a specific aesthetic of beachy, nature-inspired fashion and a conscious, minimalist lifestyle.
VSCOgirl quickly became a commercial phenomenon with several brands launching products to cater to the trend.
EcoStylist is an ethical fashion brand that helps consumers make sustainable choices by curating stylish, eco-friendly clothing options.
Reformation is a sustainable fashion brand that creates trendy clothing lines using sustainable materials and ethical manufacturing practices.
Patagonia is an outdoor clothing and gear brand that has a strong environmental mission, using recycled materials, contributing to environmental causes and addressing labor rights.
A reusable water bottle known for its insulated stainless steel design that keeps drinks cold for up to 24 hours or hot for up to 12 hours.
Comfortable sandals with molded cork soles that provide arch support and come in different styles and colors.
Durable and functional backpacks made of G-1000 recycled polyester fabric and equipped with practical features for outdoor activities.
A VSCOgirl is a social media trend that romanticizes a carefree and sustainable beachy lifestyle characterized by a specific fashion style, accessories and a certain aesthetic.
VSCOgirls wear a mix of comfortable and sustainable clothing items such as oversized t-shirts or sweatshirts, high-waisted shorts, cropped tank tops, scrunchies, and Birkenstock sandals.
VSCOgirl accessories include Hydro Flask water bottles, beachy jewelry, scrunchies, shell chokers, and Fjallraven backpacks.
The VSCOgirl trend emphasizes sustainability by promoting second-hand clothing, reusable water bottles, eco-friendly products, and a minimalist lifestyle that focuses on reducing waste and being environmentally conscious.
While a basic girl is often associated with following mainstream trends and being excessively materialistic, a VSCOgirl focuses on sustainability, simplicity, and natural beauty. The VSCOgirl trend promotes a laid-back and environmentally conscious lifestyle rather than conspicuous consumption and over-the-top glamour.