Unified is a brand that offers a suite of data-driven marketing solutions to help businesses optimize their advertising campaigns and improve customer engagement. Their products and services are designed to streamline marketing efforts and provide valuable insights for better decision-making.
Unified was founded in 2010 as a social media advertising company.
In 2011, they launched their flagship product, the Social Operating Platform (SOP), which allowed marketers to manage and measure their social media campaigns.
Over the years, Unified expanded its offerings to include audience analytics, content creation, and influencer marketing solutions.
In 2016, they acquired Awe.sm, a marketing attribution and analytics platform, to enhance their data capabilities.
In 2018, Unified rebranded itself as Unified and continued to evolve its products and services to cater to the changing needs of marketers.
Today, Unified serves a wide range of clients across industries, helping them maximize their advertising ROI and drive business growth.
Sprinklr offers a social media management platform that allows businesses to engage with customers across various social channels. They provide features for content management, social listening, and customer care.
Hootsuite is a social media management platform that enables businesses to schedule and publish content, monitor social conversations, and analyze performance metrics. It supports multiple social networks and provides a range of third-party integrations.
Brandwatch offers a suite of social media listening and analytics tools for businesses. Their platform helps companies monitor brand mentions, track trends, and gain valuable insights from social media conversations.
Unified's flagship product is an all-in-one platform for managing and measuring social media campaigns. It provides tools for content creation, audience targeting, performance tracking, and analytics.
Unified's audience analytics solution offers actionable insights about target demographics, behaviors, and interests. This helps marketers refine their targeting strategies and optimize campaign performance.
Unified provides tools and services to assist with content creation, including image and video editing, social media templates, and collaboration features to streamline the creative process.
Unified offers influencer marketing solutions that help businesses identify, engage, and measure the impact of influencers. Their platform provides tools for influencer discovery, campaign management, and performance tracking.
Unified is a data-driven marketing solutions provider that offers a suite of products and services for managing and optimizing advertising campaigns across social media platforms.
The Social Operating Platform is Unified's flagship product, which enables marketers to manage and measure their social media campaigns. It includes features for content creation, audience targeting, and performance analytics.
Some of Unified's competitors in the marketing solutions space include Sprinklr, Hootsuite, and Brandwatch. These companies offer similar services, such as social media management and analytics tools.
Unified's audience analytics solution provides valuable insights about target demographics, behaviors, and interests. This helps businesses refine their targeting strategies, improve campaign performance, and better understand their customers.
Unified's influencer marketing solution helps businesses identify, engage, and measure the impact of influencers. It provides tools for influencer discovery, campaign management, and performance tracking to maximize the effectiveness of influencer collaborations.