theBalm is a cruelty-free cosmetics brand that specializes in innovative makeup products that blend beautifully and empower women of all ages to feel confident, bold, and beautiful. With a wide range of cleverly named products that also offer top-notch quality, theBalm is all about catering to the needs of makeup enthusiasts who crave a whimsical, fun, and dynamic beauty experience.
Founded in 2004 by Marissa Shipman, who started the company with nothing more than a few creative ideas and a passion for beauty
theBalm quickly gained a reputation for its unique packaging, catchy product names, and quirky marketing campaigns
By 2010, theBalm had become a favorite of makeup artists and beauty bloggers worldwide
Over the years, theBalm has expanded its range to include everything from lipsticks and eyeliners to face powders and contour kits, all while maintaining its commitment to quality and creativity
Another quirky beauty brand that features playful packaging, clever product names, and a wide range of makeup and skincare offerings designed to make women feel confident and beautiful
A cruelty-free makeup and skincare brand that emphasizes natural ingredients, easy-to-use products, and sustainability
A cruelty-free makeup brand that offers a wide range of playful and innovative products, from glittery eyeshadows to multi-functional palettes and long-lasting lipsticks
A cult classic product that is perfect for any skin tone, this highlighter provides a luminous glow that brightens up your complexion and gives you that perfect sun-kissed radiance.
A coveted liquid lipstick that comes in a range of versatile shades and offers a long-lasting, matte finish that stays put even after you eat and drink.
A silky, matte bronzer that creates a natural-looking sun-kissed glow, perfect for contouring your face and adding warmth to your complexion.
A timeless eyeshadow palette that features 12 beautiful shades ranging from neutral to smoky, perfect for creating versatile and captivating eye looks.
A peachy-pink blush that gives your cheeks a gorgeous flush of color and a subtle shimmer, perfect for any skin tone and any occasion.
Yes, theBalm is a cruelty-free brand that does not test its products on animals and is certified by PETA.
You can buy theBalm products directly from their website or from retailers such as Ulta Beauty, Amazon, and Sephora.
Some of theBalm's most popular products include Mary-Lou Manizer Highlighter, Bahama Mama Bronzer, Meet Matte Hughes Long-Lasting Liquid Lipstick, Nude'tude Eyeshadow Palette, and Hot Mama Blush.
theBalm's products are known for their unique packaging, creative product names, and versatile formulations that cater to a wide range of skin tones and types. Additionally, theBalm is committed to using high-quality ingredients that are gentle on the skin and offer long-lasting results.
theBalm's products are generally safe for sensitive skin, but as with any cosmetic product, it's important to test it on a small patch of skin before using it all over your face. If you have very sensitive skin or are allergic to certain ingredients, it's best to consult with your dermatologist first.