A brand of L'Oru00e9al USA, SoftSheen Carson is a professional hair care line that caters to women and men with natural or relaxed hair seeking complete hair and scalp care solutions.
Founded in 1964 by Ed Gardner in Chicago, Illinois.
In 1998, SoftSheen was purchased by L'Oru00e9al USA.
In 2000, SoftSheen and Carson merged to become SoftSheen Carson.
In 2004, SoftSheen Carson introduced the Optimum Care brand, featuring Breakage Defense technology.
In 2014, SoftSheen Carson celebrated its 50th anniversary with a new campaign called 'Dark & Lovely & You.'
A hair care line that specializes in products for natural hair, including cleansers, conditioners, styling products, and treatments.
A personal care company specializing in skincare, haircare, and baby products featuring natural, certified organic, and fair trade ingredients.
A hair care line that features natural ingredients and is designed to provide nourishing care and styling for all hair types.
A line of products designed to address the specific needs of women of color's hair.
A line of hair relaxers and treatments designed to strengthen hair and stimulate scalp health.
A line of grooming products designed specifically for men featuring shaving creams, powders, and post-shave lotions.
While SoftSheen Carson does cater to women and men of color, their products can also be used by those with all hair types.
SoftSheen Carson products are formulated with a blend of natural and synthetic ingredients. Many of their products include ingredients like shea butter, coconut oil, and argan oil to promote healthy hair.
No, SoftSheen Carson is a cruelty-free brand and does not test their products on animals.
While both lines are designed for women of color, Dark and Lovely is focused on relaxed hair while Optimum Care caters to those with natural hair.
SoftSheen Carson products can be found at most retailers that sell personal care products, including Walmart, Walgreens, and Target.