Smartwool is a brand that specializes in creating merino wool clothing and accessories for outdoor activities such as hiking, skiing, and running. Their products combine the natural benefits of merino wool with innovative synthetics to create comfortable, moisture-wicking, and warm gear for outdoor enthusiasts.
- Smartwool was founded in 1994 by ski instructors Peter and Patty Duke who understood the benefits and performance of merino wool.
- In 2005, the company was acquired by Timberland.
- In 2011, Smartwool became a subsidiary of The Timberland Company.
- In 2011, The Timberland Company was acquired by VF Corporation.
- In 2019, VF Corporation announced a plan to spin off the Smartwool brand as a separate entity.
One of Smartwool's main competitors, Icebreaker also specializes in merino wool clothing and accessories for outdoor activities.
Darn Tough is a Vermont-based company that specializes in making merino wool socks for outdoor activities.
Smartwool's most popular product line, their merino wool socks are perfect for hiking, running, or skiing. They come in a variety of sizes and styles to fit any foot.
Smartwool's base layers are made from a combination of merino wool and synthetic fibers to create a warm and moisture-wicking layer for outdoor activities.
Smartwool also sells other merino wool accessories such as hats, gloves, and neck warmers, all designed for outdoor activities.
Merino wool is a type of wool that comes from Merino sheep. It is known for being soft, durable, and moisture-wicking, making it ideal for outdoor activities.
No, Smartwool socks are known for being incredibly soft and comfortable to wear, thanks to the fine fibers used to make them.
Yes, Smartwool socks are designed with hikers in mind, and provide warmth, moisture-wicking, and blister prevention during long hikes.
Smartwool products should be washed in cold water and laid flat to dry. Avoid using fabric softeners or bleach, as they can damage the merino wool fibers.
Smartwool products can be found on their website, as well as in outdoor specialty stores and department stores that sell outdoor gear.