Lowrance is a US-based company that manufactures marine electronics and fishing equipment. They offer a wide range of products including fishfinders, chartplotters, radar, GPS navigation systems, and accessories.
Lowrance was founded in 1957 by Carl Lowrance in Joplin, Missouri.
In the 1960s, Lowrance introduced the first sportfishing sonar, and later in the decade, they introduced the first handheld electronic depth finder.
In the 1970s, Lowrance released their first computerized sonar, and in the 1980s, they introduced the first GPS/chartplotter combo.
Lowrance was acquired by Navico in 2007 and has since expanded its product line to include multifunction displays, autopilots, and other marine electronics.
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The HDS Live Series is a range of fishfinders and chartplotters designed for recreational and professional fishing. They feature high-resolution displays, built-in GPS and wireless connectivity, and support for various mapping and sonar technologies.
The Elite Ti Series is a range of fishfinders and chartplotters that feature high-resolution touchscreens, CHIRP sonar, and DownScan imaging. They also have built-in GPS and wireless connectivity, and support for Navionics and C-MAP mapping.
The Hook Reveal Series is a range of fishfinders that feature high-resolution displays, CHIRP sonar, and DownScan imaging. They also have built-in GPS and wireless connectivity, and support for various mapping technologies.
CHIRP sonar is a technology that sends a series of pulses into the water at different frequencies to provide a clearer and more detailed image of what's below the boat.
Yes, Lowrance products come with a warranty that covers manufacturing defects and workmanship for a specified period. The length of the warranty varies depending on the product and region.
Yes, Lowrance fishfinders are designed to work in both fresh and saltwater environments. However, you may need to adjust the settings and frequencies for optimal performance in saltwater.
Lowrance chartplotters are compatible with various mapping technologies including Navionics, C-MAP, and Insight Genesis.
The HDS series features larger displays, more advanced sonar and mapping capabilities, and wireless connectivity for controlling various other devices on the boat. The Elite Ti series, on the other hand, has smaller displays, fewer connectivity options, and less advanced sonar capabilities, but is more affordable.