Juicy Couture is a fashion brand known for its colorful and playful designs. The brand is popular for its signature velour tracksuits and other casual wear, as well as handbags, accessories, and fragrances.
Founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor in Los Angeles, California
The brand rose to popularity in the early 2000s, particularly among celebrities and young women
Acquired by Liz Claiborne Inc. in 2003, and later by Authentic Brands Group in 2013
Re-launched in 2020 with a renewed focus on sustainability and inclusivity
While the brand's popularity has waned somewhat since its early 2000s heyday, it still has a dedicated following and continues to release new collections.
The brand was acquired by Authentic Brands Group in 2013, and was relaunched in 2020 with a renewed focus on sustainability and inclusivity.
Juicy Couture tracksuits are seen as a luxury item because of the brand's association with celebrities and high-end fashion. The high cost of materials and production are also factors.
While velour tracksuits might not be as fashionable as they were in the early 2000s, they are still worn by some as a casual and comfortable loungewear option.
Some Juicy Couture clothing, particularly items made from cotton, may shrink if put in the dryer. It is recommended to follow the washing instructions on the label to avoid shrinkage.