It Cosmetics is a makeup and skincare brand that focuses on creating products that are designed to help people feel confident in their skin. The brand was founded in 2008 by Jamie Kern Lima and aims to create products that address a range of skin concerns, including fine lines, wrinkles, and uneven skin tone.
It Cosmetics was founded in 2008 by Jamie Kern Lima, a former news anchor.
The brand's first product was a foundation designed to help address common skin concerns.
In 2016, the brand was acquired by L'Oreal.
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A color-correcting cream that includes SPF 50+ and is designed to help address fine lines, wrinkles, and dark spots.
A mascara that is designed to help create super volume and length in the lashes.
A waterproof concealer that is designed to help cover dark circles and other imperfections.
Yes, It Cosmetics is known for creating high-quality makeup and skincare products that are designed to address a wide range of skin concerns.
Many of It Cosmetics' products are cruelty-free, but the brand is not entirely cruelty-free.
The best It Cosmetics product depends on individual preferences and skin concerns, but their CC+ Cream with SPF 50+ is a popular choice.
It Cosmetics products can be purchased on their website, as well as at Sephora, Ulta, and other beauty retailers.
Many of It Cosmetics' products are formulated to be gentle on the skin, but it's best to check the ingredients list and do a patch test before using any new product on sensitive skin.