Irregular Choice is a footwear and accessories brand that was founded in Brighton, United Kingdom. The brand's signature style is quirky and playful, with bold patterns, unique materials, and unexpected details.
Founded in Brighton, UK in 1999 by Dan Sullivan
Opened first store in Covent Garden, London in 2004
Expanded internationally with stores in Hong Kong, Tokyo, New York, and more
Collaborated with Disney, Star Wars, and other brands on limited edition collections
Received several awards including Drapers Footwear Award for Best Designer Footwear Brand in 2015
Footwear brand known for chunky heels, bold prints, and unique materials
Footwear brand with a focus on bold colors, metallic accents, and architectural shapes
Footwear brand with a signature style of quirky, playful designs
Irregular Choice's shoe collection includes flats, heels, boots, and sandals with bold patterns, unique materials, and unexpected details.
The brand also offers a selection of bags, including totes, clutches, and crossbody bags, with quirky designs and playful details.
In addition to shoes and bags, Irregular Choice offers a range of accessories including socks, scarves, and phone cases, with playful designs to match their footwear.
Irregular Choice shoes are made in China.
Comfort can vary depending on the style, but many customers find Irregular Choice shoes to be comfortable for all-day wear.
Irregular Choice shoes are typically available in EU sizes 36-43, which roughly translates to US sizes 5.5-12.
Irrregular Choice shoes can run slightly small, so it's recommended to size up if you're between sizes or have wider feet.
It's best to spot clean Irregular Choice shoes with a damp cloth and mild soap, then allow to air dry. Avoid immersing the shoes in water or using harsh chemicals on them.