Fubu is an American clothing brand that primarily caters to the urban and hip-hop community. The brand's name is an acronym which means 'For Us, By Us.'
The brand was founded in 1992 by four friends from Queens, New York - Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown.
Fubu started as a small business with the founders sewing and selling hats and t-shirts in their neighbourhood.
The brand gained popularity in the 1990s and early 2000s, particularly among the hip-hop community, and expanded to include a range of clothing and accessories.
Fubu faced financial difficulties in the late 2000s and was sold to a South Korean company in 2009.
The brand has since undergone a revival and continues to offer clothing for men, women and children with a focus on urban fashion.
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Fubu stands for 'For Us, By Us.' It is an acronym that reflects the brand's commitment to catering to the urban and hip-hop community.
Yes, Fubu is still in business and continues to offer clothing and accessories for men, women and children.
Fubu clothing is available on the brand's official website as well as on online retailers such as Amazon and Walmart.
While Fubu was originally founded to cater to the urban and hip-hop communities, its clothing is now popular among a wider audience that appreciates its unique style and cultural significance.
Fubu offers a range of clothing for men, women and children that includes t-shirts, hoodies, jackets, pants, sportswear and accessories such as shoes and hats.