Diesel is an Italian fashion brand founded in 1978 which sells stylish clothing, accessories, and footwear for men, women, and kids. It is known for its inventive, denim-focused designs that are at once luxurious and accessible. Diesel has been a game-changer in the fashion industry with its fashion forward products and innovative designs. It aims to create clothing that is cool, trendy and fashionable.
Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy.
The first flagship store was opened in Milan 1985, followed by the first boutique in New York in 1996.
In 1991, Diesel set up a factory named Staff International to produce their clothing range.
In 2006, Diesel launched a limited-edition line of premium denim, Diesel Black Gold.
In 2013, Diesel marked its 35th anniversary with the launch of a global advertising campaign titled 'Diesel Tribute', which celebrated the brand's irreverent spirit and its love for denim.
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Wrangler is an American manufacturer of jeans and other clothing items for both men and women. The brand has been in existence since the 1940s, known for producing high-quality denim clothing that is durable and fashion-conscious. Wrangler is an iconic Western-wear brand, offering outfits for cowboys, ranchers, and rodeo dwellers.
Diesel is known for its high-quality denim products that are both stylish and comfortable. They offer a wide range of denim jeans, shirts, jackets, and skirts for both men and women.
Diesel offers a variety of accessories for both men and women, including watches, shoes, bags, belts, and more. Their accessories range in style from classic and understated to bold and innovative.
Diesel produces a range of footwear for all occasions, including boots, sneakers, and sandals. Their footwear is known for its unique design details and high-quality materials.
Diesel is considered a premium brand that offers casual clothing with a more fashionable edge. It is not classified as a luxury brand, but rather a brand that offers high-quality and stylish clothing for men, women, and kids.
Diesel products are designed in Italy and manufactured in a range of countries around the world, including Turkey, Tunisia, Romania, and China.
Diesel jeans are pre-washed and pre-shrunk to prevent any significant shrinkage after washing. However, it is still recommended to follow the care instructions on the garment's label to ensure its longevity and quality.
Diesel has been making efforts towards sustainability by using eco-friendly and sustainable materials in its products. However, the brand is still working to improve its sustainability practices by reducing waste, using renewable energy sources, and improving worker conditions in its factories.
Diesel products range in price from mid to high-end. A pair of Diesel jeans can cost anywhere between $100 to $450, with accessories and footwear priced similarly.