DevaCurl specializes in hair products for curly, wavy, and textured hair types. Their products are designed to provide moisture, definition, and hold without weighing hair down.
DevaCurl was founded in 1994 by Lorraine Massey and Denis DaSilva in New York City.
The brand's signature cut, the "DevaCut," was developed by Massey and involves cutting hair curl by curl while it's dry to create a customized shape.
In 2020, DevaCurl faced controversy after customers reported experiencing hair loss and damage from using their products. The brand released a statement denying any issues with their products, but many customers have since boycotted the brand.
In response to the controversy, DevaCurl launched a website dedicated to addressing customer concerns and offering refunds and support.
As of 2021, DevaCurl is under new ownership and leadership.
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Shea Moisture is a hair and skincare brand that focuses on natural and organic ingredients. Their hair care line includes products for all hair types, including those with curly and textured hair.
Cantu is a hair care brand that offers products for all hair types, including those with curly and textured hair. Their products are formulated with shea butter and other natural ingredients.
The DevaCurl Supercream is a coconut oil-infused styling cream that provides moisture and definition for curls. It has a creamy texture and can be used on wet or dry hair.
The DevaCurl No-Poo Original is a sulfate-free, non-lathering cleanser that gently removes buildup without stripping hair of moisture. It's designed for all curl types.
The DevaCurl One Condition Original is a creamy, moisturizing conditioner that provides hydration and softness for curls. It's designed for all curl types and can be used as a leave-in or rinse-out conditioner.
The DevaCut is a signature haircut developed by DevaCurl founder Lorraine Massey. It involves cutting hair curl by curl while it's dry to create a customized shape.
Yes, DevaCurl products are designed for all curl types, from wavy to coily. They offer a range of products to provide moisture, definition, and hold tailored to different curl patterns.
Some alternatives to DevaCurl include Ouidad, Shea Moisture, and Cantu. These brands offer products formulated for curly and textured hair types.
Yes, in 2020, DevaCurl faced controversy after customers reported experiencing hair loss and damage from using their products. The brand denied any issues with their products but has since launched a website dedicated to customer support and offering refunds.
The DevaCurl Supercream is a coconut oil-infused styling cream that provides moisture and definition for curls. It has a creamy texture and can be used on wet or dry hair.