Deva is a brand that specializes in high-quality hair care products for curly hair. Their products are designed to enhance and embrace natural curls, providing nourishment and enhancing the overall health and appearance of curly hair.
Deva was established in the late 1990s with a mission to celebrate and support curly hair.
Deva launched their signature product, the DevaCurl No-Poo Cleanser, which revolutionized the hair care industry by introducing a sulfate-free cleanser specifically designed for curly hair.
Over the years, Deva expanded its product line to include a wide range of curl-friendly products, including conditioners, styling creams, gels, and treatments.
The brand quickly gained popularity among curly hair enthusiasts and professionals, becoming a go-to brand for those seeking effective and gentle curly hair solutions.
In 2020, Deva faced some challenges and controversies related to product quality, leading to changes in ownership and management.
Since then, the brand has been working towards rebuilding trust and improving their products.
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A sulfate-free cleanser that gently cleanses without stripping natural oils, leaving curly hair hydrated and manageable.
A rich and creamy conditioner that provides deep hydration and nourishment to curly hair, leaving it soft and frizz-free.
A versatile styling cream that defines curls, adds moisture, and provides a soft hold, leaving hair bouncy and shiny.
A lightweight gel that offers strong hold and frizz control without weighing down curly hair, providing definition and long-lasting curls.
A nourishing hair mask that replenishes moisture, repairs damage, and restores the health of curly hair, leaving it soft, shiny, and revitalized.
Deva products are designed to cater to a wide range of curly hair types, from loose waves to tight coils. They offer specialized products for different curl patterns, textures, and needs.
DevaCurl No-Poo Cleanser is sulfate-free, meaning it doesn't contain harsh surfactants that can strip natural oils from the hair. It gently cleanses without drying, promoting healthier and more manageable curls.
The frequency of conditioner usage depends on individual hair needs. Some people may use it daily as a leave-in conditioner, while others may use it as a deep conditioner once or twice a week. It's important to experiment and find the right balance for your hair.
Yes, many DevaCurl products are formulated to combat frizz and provide frizz control. The use of hydrating and moisturizing ingredients in their products helps to minimize frizz and maintain defined curls.
Yes, Deva has acknowledged the concerns raised by consumers and has taken steps to improve their products. They have invested in research and development, conducted thorough testing, and collaborated with experts to ensure the quality and safety of their hair care products.