Bratz is a line of fashion dolls and related merchandise launched in 2001. They have a unique, edgy fashion style and have gained popularity among young girls.
Bratz was created by Carter Bryant and introduced by MGA Entertainment in 2001.
The first line of Bratz dolls included Yasmin, Cloe, Sasha, and Jade.
In 2005, Bratz dolls accounted for 40% of MGA Entertainment's total sales.
In 2008, MGA Entertainment won a lawsuit against Mattel over copyright infringement.
Bratz underwent a brand relaunch in 2015 with updated dolls and a new television show.
Barbie is a fashion doll manufactured by Mattel. It debuted in 1959 and has since become a cultural icon.
Monster High is a line of fashion dolls and related media produced by Mattel. It was launched in 2010 and features characters inspired by horror movies and creatures.
L.O.L. Surprise! is a line of collectible dolls and accessories launched in 2016 by MGA Entertainment. Each doll comes in a ball that must be unwrapped to reveal the contents.
The original Bratz dolls have exaggerated proportions and a unique fashion style. They come with accessories such as shoes and clothing.
Bratz Kidz is a line of dolls featuring the Bratz characters as younger children. They have a more childlike appearance and clothing style.
Bratzillaz is a line of dolls featuring supernatural creatures such as witches and vampires. They have a more fantasy-inspired fashion style.
Bratz dolls have a unique, edgy fashion style and exaggerated proportions. They are designed to be more trendy and fashionable than traditional dolls like Barbie.
Bratz dolls are aimed primarily at children ages 6-12. However, parents may want to consider the dolls' provocative clothing styles and makeup before purchasing them for young children.
Bratz dolls were losing market share to other toy lines and needed a refresh to stay relevant. The relaunch included updated dolls and a new television show.
MGA Entertainment, the manufacturer of Bratz dolls, won a lawsuit against Mattel in 2008. The case involved claims of copyright infringement.
Competitors to Bratz dolls include Barbie, Monster High, and L.O.L. Surprise! dolls. Each toy line has its own unique style and features.