Alaffia is a fair trade brand that offers a wide range of personal care and beauty products made with natural, sustainable, and ethically sourced ingredients. Their products are designed to promote healthy skin and hair, while also supporting community development in West Africa.
Alaffia was founded in 2004 by Olowo-n'djo Tchala and Prairie Rose Hyde.
The brand began as a small body care company selling handmade shea butter products.
Today, Alaffia offers over 200 personal care products available in stores across the US and Canada.
The brand has a strong focus on social responsibility and has supported numerous community development projects in West Africa.
In 2012, Alaffia started the shea butter cooperative program, which has helped over 16,000 women in Togo earn a fair wage for their labor and improve their communities.
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A natural and gentle soap made with shea butter and coconut oil, suitable for all skin types.
A nourishing and moisturizing shampoo made with neem leaf and turmeric, suitable for all hair types.
A lightweight and non-greasy lotion made with shea butter and coconut oil, suitable for sensitive skin.
A gentle and hydrating facial cleanser made with coconut oil and reishi mushroom, suitable for all skin types.
A nourishing and rejuvenating body wash made with baobab oil and rooibos tea, suitable for all skin types.
Fair trade is a social and economic movement that promotes better working conditions and sustainable business practices. Fair trade products are made with ethically sourced and sustainably produced ingredients, and the workers who produce them are paid a fair wage for their labor.
Yes, Alaffia products are cruelty-free and vegan.
Shea butter is a natural fat extracted from the nuts of the shea tree. It is known for its moisturizing and healing properties, and is commonly used in cosmetics and personal care products.
Alaffia products are made in Togo, West Africa, using traditional methods and ethically sourced ingredients.
The shea butter cooperative program is a community development initiative started by Alaffia in 2012. It helps women in Togo earn a fair wage for their labor by providing training, equipment, and support for shea butter production. The program has helped over 16,000 women and their communities to date.