Acoustic is a global marketing cloud company that offers an open marketing ecosystem of leading tools and technologies. Acoustic aims to empower marketers with the solutions and services they need to optimize their campaigns and customer experiences.
Acoustic was originally founded in 2018 as a spin-off of IBM Watson Marketing, a business unit of IBM. It was then acquired by Centerbridge Partners in 2019, and rebranded as Acoustic.
Acoustic has a rich history in the marketing industry, with roots reaching back to the early days of email marketing and online advertising. The company's solutions are built on a foundation of digital marketing technologies that have been refined and optimized over the past several decades.
Salesforce Marketing Cloud is a leading customer relationship management (CRM) platform that offers marketing automation, email marketing, social media marketing, and analytics solutions.
The Adobe Experience Cloud is a suite of marketing, analytics, and advertising solutions that helps businesses deliver personalized customer experiences across multiple channels.
Oracle CX Marketing is a comprehensive marketing automation platform that helps businesses engage and convert customers across multiple channels, including email, SMS, social media, and mobile.
Acoustic Campaign is an email marketing solution that enables marketers to create and execute targeted email campaigns at scale. It includes advanced segmentation, personalization, and reporting features.
Acoustic Personalization is a real-time personalization engine that helps marketers deliver personalized web experiences and recommendations to their customers. It includes machine learning capabilities to optimize recommendations.
Acoustic Experience Analytics is a digital analytics platform that helps marketers measure and optimize the customer experience across channels. It includes advanced analytics, reporting, and visualization features.
Acoustic is a global marketing cloud company that offers an open marketing ecosystem of leading tools and technologies. Its solutions are designed to help marketers optimize their campaigns and customer experiences.
Acoustic offers several main products, including Acoustic Campaign, Acoustic Personalization, and Acoustic Experience Analytics. These solutions are designed to help marketers create and execute targeted campaigns, deliver personalized web experiences, and measure the customer experience across channels.
Acoustic's main competitors include Salesforce Marketing Cloud, Adobe Experience Cloud, and Oracle CX Marketing. These are all comprehensive marketing automation platforms that help businesses engage and convert customers across multiple channels.
Acoustic Campaign includes advanced segmentation, personalization, and reporting features. It also offers integrations with other marketing technologies, such as CRM and social media platforms.
Acoustic Personalization uses machine learning to analyze customer behavior and preferences in real-time, and then delivers personalized web experiences and recommendations accordingly. It can also integrate with other marketing technologies, such as email and CRM systems.